| Pvt. Ltd. | |
| Industry | Mobile Gaming, e-Sports |
|---|---|
| Founded | September 2018 |
| Founder | Sai Srinivas Kiran Garimella, Shubham Malhotra |
| Headquarters | Bangalore, India |
| India, Indonesia | |
| Parent | Galactus Funware Technology Pvt. Ltd. |
| Website | https://www.mpl.live/ |
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Mobile Premier League (also known as MPL) is a mobile e-Sports platform based in India. It is operated by Bangalore-based Galactus Funware Technology Pvt. Ltd.
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Users can compete in multiple skill based mobile gaming tournaments on MPL. It was launched in September 2018 and as of April 2019, it claims a user base of more than 25 million.[1][2] Users can download the MPL app from the Google Play store for android and Apple's App store for iOS. Android users can also side-load the app from the official website.
- 2Game Formats
- 3List Of Games
History[edit]
Mobile Premier League was founded in September 2018 by Sai Srinivas Kiran Garimella and Shubham Malhotra, who earlier worked together on Consumer Electronics company CREO.[3] It started as a side-load only app, but was soon launched on Google Play Store in October 2018.[4] Apple app store launch followed in Feb 2019.[5]
On 8 November 2018, it was announced that MPL has raised $5 Million in a funding round led by Sequoia Capital.[3] Speculation of a follow-up $30 Million funding round led by Go-Jek started as early as December 2018.[6] On 24 April 2019, it was officially announced that MPL has raised $35.5 Million in Series A funding from lead investors Go-Ventures, Times Internet & Sequoia Capital India.[7]
On 15 April 2019, MPL signed up as a member of All India Gaming Federation (AIGF), which focuses on setting regulations & policies to govern the gaming industry in India.[8]
In April 2019, MPL entered into a strategic partnership with flipkart owned PhonePe. The partnership allows PhonePe users to play the fantasy cricket game MPL SuperTeam from within its app, thus giving a larger audience reach to MPL.[9][10]
Expansion to Indonesian market was announced in early May 2019.[11]
Game Formats[edit]
MPL is as a platform where users can signup to play skill-games and win cash prizes in return. User can choose to play from three different format of games
Tournaments[edit]
When playing in a tournament, users need to submit their high-score to rank high on the leader-board. Users can play a game multiple times in a tournament, only the highest score of each user is considered for final leader-board calculation.
1-vs-1 Battles[edit]
Some games on MPL platform are available to be played against real players in 1-vs-1 mode. In this two player format, user scoring higher or finishing the game first takes home the winning amount.
Fantasy Sports[edit]
Through SuperTeam fantasy sport platform, MPL gives its users an option to create a virtual team and join contests for upcoming live matches. Real life performance of selected players determine the points scored by the team created. Users are rewarded prizes based on the final ranking of their teams in a contest.
List Of Games[edit]
MPL claims to have over 20 games on its platform. These games vary from sports to arcade gaming genres. Most of the games are developed by independent game developers for the MPL platform.
Active Games[edit]
- Basketball - Aim the balls at the moving basket
- Bloxmash - Falling Blocks Puzzle Game
- Bubble Shooter
- Build Up - Falling Blocks 3D Puzzle
- Can Jump
- Carrom - Classic Board Game
- Flipster - Flip & Jump through the obstacles
- Football Stars - Free Kick, aim at the goal
- Fruit Chop - Fruit slicing game
- Fruit Dart
- Go Ride - Bike racing game
- Ice Jump
- Kite Up
- Ludo - Classic board game in Multiplayer format.
- Maze Up
- Monster Truck
- Planet Chaos
- Pool - 8-ball Pool game
- Pro Cricket
- Run Out - Throw the ball at the wickets
- Runner No. 1 - Endless runner game
- Sniper - First Person Shooting Game
- Space Breaker
- SuperTeam - Fantasy cricket league
- Tuk Tuk Go
Discontinued Games[edit]
- Cricket (Replaced with Pro Cricket)
- Gem crush
- Tiny Army
- Ninja Jumper
Branding & Campaigns[edit]
In March 2019, MPL signed up Virat Kohli as their brand ambassador for a duration of one year[12] and planned to launch marketing campaigns ahead of IPL 2019. Kohli announced the partnership by posting a short video on his social media profiles.[13][14][15] A TVC Campaign #GameKheloHeroBano, featuring Virat Kohli was launched in April 2019.[16][17] The creative agency behind the campaign was Lowe Lintas Bangalore.[18]
With the launch of Superteam fantasy cricket league on MPL platform, K. L. Rahul announced being signed up as the brand ambassador for SuperTeam.[19]
References[edit]
- ^'Mobile Premier League (MPL): A new era of gaming in India is here'. www.sportskeeda.com. 2019-04-09. Retrieved 2019-05-02.
- ^S.H, Salman (2019-04-24). 'Gaming start-up MPL raised $35.5 million from Sequoia, & others'. Mint. Retrieved 2019-05-02.
- ^ ab'Sequoia leads investment in Creo founders' new gaming startup MPL'. VCCircle. 2018-11-08. Retrieved 2019-05-02.
- ^'Top 10 trending games of the week (October 1 to October 7) - Gaming News | Gadgets Now'. Gadget Now. 2018-10-08. Retrieved 2019-05-02.
- ^'MPL - Mobile Premier League'. App Store. Retrieved 2019-05-02.
- ^Shrivastava, Aditi; Sharma, Samidha (2018-12-02). 'Indonesia's Go-Jek in talks to invest $30M in e-sports startup Mobile Premier League'. The Economic Times. Retrieved 2019-05-02.
- ^www.ETtech.com. 'MPL secures Rs 250 cr from Go-Jek arm, Sequoia India & Times Internet - ETtech'. ETtech.com. Retrieved 2019-05-02.
- ^'Mobile Premier League (MPL) comes onboard as an AIGF Member. - India's Biggest Gaming Platform'. Retrieved 2019-05-02.
- ^Bhakta, Pratik (2019-04-09). 'PhonePe is tapping in-app merchants'. The Economic Times. Retrieved 2019-05-03.
- ^'PhonePe betting big on sports this year, sees growth in transactions'. Moneycontrol. Retrieved 2019-05-03.
- ^'Digital gaming startup MPL enters Indonesia after raising Series A round'. Techcircle. 2019-05-02. Retrieved 2019-05-03.
- ^www.ETBrandEquity.com. 'Mobile Premier League announces Virat Kohli as brand ambassador - ET BrandEquity'. ETBrandEquity.com. Retrieved 2019-05-02.
- ^Kohli, Virat (2019-03-03). 'A little bit of fun off the field never hurt anyone! Check out the super quirky games on the Mobile Premier League, get the gamer hero in you all charged up and win prizes everyday. Download http://MPL.live Now! @PlayMPL #plaympl #gamekheloherobanopic.twitter.com/aUQZJytlQX'. @imVkohli. Retrieved 2019-05-02.External link in
|title=(help) - ^'Virat Kohli on Instagram: 'A little bit of fun off the field never hurt anyone! 😏 Check out the super quirky games on the Mobile Premier League, get the gamer hero in…''. Instagram. Retrieved 2019-05-02.
- ^'Virat Kohli'. www.facebook.com. Retrieved 2019-05-02.
- ^'Can Virat Kohli propel the Mobile Premier League?'. Forbes India. Retrieved 2019-05-02.
- ^'Mobile Premier League releases 4-part ad campaign with Virat Kohli - Exchange4media'. Indian Advertising Media & Marketing News – exchange4media. Retrieved 2019-05-02.
- ^'Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas - Exchange4media'. Indian Advertising Media & Marketing News – exchange4media. Retrieved 2019-05-02.
- ^'KL Rahul'. www.facebook.com. Retrieved 2019-05-02.
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